Why you should consider using eye-tracking insights in your thesis or scientific research (and how to use online, remote version)?

What is eye-tracking?

It’s a process of measuring where someone was looking (point of gaze) and for how long. It enables tracking the subconscious behavior of your subjects. This great tool is being used by psychologists, neuroscientists, market researchers, graphic designers and many more. Also, since there are some affordable and easy to use online tools, it’s an excellent chance for students to learn more about this solution or even to use it for writing their thesis.

Eye-trackers types - a quick review of solutions

Eye-attached tracking — basically special contact lenses. They have an embedded mirror or magnetic field sensor to measure eye movement.

  • allows eye movement measurements in horizontal, vertical and torsion directions,
  • a great choice for researchers studying the dynamics and underlying physiology of eye movement.
  • not everyone feels comfortable with wearing lenses,
  • you need to test your subjects in a laboratory by yourself,
  • costs,
  • you need experience in analyzing data.
  • in some conditions allows reliable, even miniature saccades detection,
  • allows blinks detection,
  • there are some MatLab libraries ready to use.
  • you need to test your subjects in a laboratory by yourself,
  • again, not everyone feels comfortable wearing these,
  • you need experience in analyzing data.
  • many optical eye-trackers are nowadays really accurate,
  • easy to use.
  • you need to test your subjects in a laboratory by yourself,
  • you need some experience in analyzing data.
  • all research can be done 100% remotely and fast (you’ll see the results immediately after a tester finishes his/her task),
  • external survey integrations
  • it’s easy to understand received results even if you don’t have any experience,
  • excellent and unique customer support — answering every question or request as fast as the team is able too (often even after working hours),
  • consultations online — whether you need help in creating the study or analyzing its results or maybe you have some feature requests, the RealEye team is always ready to help and discuss any issue.

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