Measuring your Design Performance

There’s no easy way to test designs. It all usually depends on designer gut feeling which can sometimes be terribly wrong…

Adam Cellary
3 min readNov 22, 2019
Photo by Analise Benevides on Unsplash

Let me tell you the story of a UI designer who does his job well but he just can’t simply back his work with any reasonable data. He wants to know if his designs are performing well but every time he produces something new — he needs to wait for full product (website, ad campaign) release.

This is one of the reasons why big corporations use eye-tracking while design process. You probably heard about it before but thought setting it up must be a nightmare. And you’re right! Preparing traditional eye-tracking sessions last ages requires special knowledge plus the price won’t allow making that kind of tests on a daily basis…

This is exactly what most people used to think about eye-tracking — missing the most important fact — it’s almost 2020' and access to eye-tracking data isn’t that hard anymore! Imagine you can get professional eye-tracking results showing pain points of your design within a few hours?

You may say I’m a dreamer, but I’m not the only one…

Trust me, I felt out of my bed when I realized it worked for the first time! Upload your images and get actionable feedback from an eye-tracking session with 20 testers after ~3 hours. Found some pain points with the results? Fix them and send for another session to compare scores! This is the way you can actually work and measure how your designs or mockups are performing — using real people's eyes!

Photo by Andre Guerra on Unsplash

In fact, you can easily take part in an eye-tracking session by yourself using just your webcam! That’s right, no special hardware, no special software, no additional costs.

Photo by Danial RiCaRoS on Unsplash

How to start measuring your Designs Performance?

Great question and simple answer: start with your first design even now. Go to, sign up and get access to the platform.

  1. Upload your design or mockup (any image file)
  2. Wait for testers to see it (about 3–4 hours)
  3. Get heatmaps and recording to see how people interact with your designs
  4. Fix your designs and repeat process until satisfied with your results

Constant feedback & improvement are key to success. It’s about time to finally start testing your designs and make sure your work will perform at the highest level.




Adam Cellary

I love to engage in interesting and forward-looking projects. I am a mixture of scrum master interested in startups with strong technical knowledge