Is your website clear, attractive and trustworthy?

Of course, your own page would almost always seem to meet these requirements FOR YOU, but would it for other visitors?

How about Slack then.

We’ve analyzed 3 websites offering communication tool for teams: commonly known Slack and as alternatives: Happeo and Bitrix24. Every page was tested by 50 people. We supposed that Slack, as a market leader will win in every aspect. And guess what? We couldn’t be more wrong!

  • trust
  • offer understanding

You can see the whole reports below:

Now you can see how important it can be to get users’ feedback and not to trust just your hunch.

Bill Gates once said:

Now, what does the report contain?

Our research is made based on a few steps. The first one is a 5/6-second test with eye-tracking to get at users’ very first impressions of the page.

  • would they trust it -trust is the first step to increase conversions,
  • what it was about -if a page communicates your offer well to visitors it’s more likely to increase engagement and reduce bounce rate.

What is the eye-tracking part for?

Thanks to the eye-tracking test we can find out which part of your website testers are looking at. We measure the average time that people were looking at certain elements, how many of them have seen these elements and how fast these elements were noticed. Then we calculate this data into the Attention Score of each element. This way we check if users pay attention to the most important elements like slogan or CTA and if something distracts them (so we analyze information architecture).

Not getting users’ feedback may be dangerous for your business.

It’s crucial to know whether they like and trust your page and if they understand your offer from the very beginning. Not knowing if there’s any issue may seriously harm your traffic, which means harm your conversion rate.

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