Eye-tracking study — offline vs. online

Imagine that you have to conduct a quantitative (N=80) eye-tracking experiment containing 20 stimuli with additional questionnaires presented after the test. There are two ways to achieve it:

The offline way

You’re probably familiar with a Tobii, GP3, or any other hardware eye-tracker, so you know what to do: go to your laboratory (assuming there’s no lockdown at the moment), set up the study, and invite the participants. Here’s the tricky part: before getting to the actual data, you have to spend hours collecting the data, asking the participants to visit you offline, and repeating the same routine for all of them. After some time (let’s suppose you can handle 8–10 participants/day so after two weeks) — you have the beautiful sets of data to work with, and the exciting part, the analysis, can finally begin.

The online/remote way

You set up the study in a web-browser. Use RealEye or one of many online panels to invite participants by sharing the study link. The very next day, you have the beautiful sets of data to work with, and the exciting part, the analysis, can begin.

One thing is sure:

What’s different? What’s the same?

You can expect lots of similarities using an online approach: the metrics from an online study are very much the same for the hardware option. In RealEye, you get:

  • heatmaps (gaze- and fixation-based), per participant and, aggregated,
  • clicks and mouse movements,
  • AOI tool with all the standard eye-tracking metrics (Dwell, Fixations, TTFF, Total Time, Ratio, and more)
  • participants’ gaze recordings,
  • CSV files with raw data or calculated metrics,
  • answers from additional questions,
  • results’ quality statistic and data quality grades,

There are also several differences:

Helping you take the Leap of Faith

Over the past years, we’ve seen lots of different use-cases of using our tool. Many times, companies had to take a “Leap of Faith” before trying RealEye. We’ll be happy to talk in person and answer your biggest concerns. Quoting some of our customers:

“RealEye has a very friendly user system that helps us to generate the studies very quickly.”
— Ari K. Demircioğlu, THINK NEURO

“Their customer support helped us from set up to analysis and was very responsive at every step. Thank you!”
— Director of Research, U.S., DECISION INSIGHT

Ready to learn more? Click below and schedule a call

Originally published at https://www.realeye.io.

--

--

--

I love to engage in interesting and forward-looking projects. I am a mixture of scrum master interested in startups with strong technical knowledge

Love podcasts or audiobooks? Learn on the go with our new app.

Is Your Responsive Design Meeting The Needs Of Your Mobile Visitors?

Mobile data

Getting wearable content just right.

What’s Next? Top Web Design Trends in 2018

Diary of a wimpy UX designer

Case study — Creating an onboarding process for a fintech app.

Canva: Democratizing Design

The pandemic & the opportunity for the design industry

Laptop with Photoshop opened, COVID-19 text is across the screen. Phone with COVID news on the phone next to laptop.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Adam Cellary

Adam Cellary

I love to engage in interesting and forward-looking projects. I am a mixture of scrum master interested in startups with strong technical knowledge

More from Medium

In the Metaverse, Web3 is Critical for Data Security

[Guide for Metanism Web and Mobile Mint]

[For beginners] Thorough explanation of how to set up a Voxels avatar!

SUPERFR3NS OVERVIEW