Adam CellaryInterview with Andrew DuchowskiThis time, I had the pleasure to interview Andrew Duchowski, a “godfather” of eye-tracking nowadays; thanks, Andrew!1 min read·Jul 25, 2022----
Adam CellaryAttention measurement with eye-tracking & K-coefficient — explainedIn the neuroscience and neuromarketing world, there was an increasing demand for measuring people’s attention level when they are being…6 min read·Jun 1, 2022----
Adam CellaryEye-tracking study — offline vs. onlineImagine that you have to conduct a quantitative (N=80) eye-tracking experiment containing 20 stimuli with additional questionnaires…2 min read·Mar 1, 2021----
Adam CellaryHeineken 0.0% video campaign — a case study with Facial CodingIn the world of advertising, one of the most crucial indicators of advertisement success is what emotions it evokes. Of course, it’s…7 min read·Oct 22, 2020----
Adam CellaryRealEye webcam eye-tracking tool vs. AI-generated results -comparison.There is more and more talk about replacing traditional eye-tracking by heatmaps generated by AI. In RealEye, we use the computing power…6 min read·May 18, 2020----
Adam CellaryWhy you should consider using eye-tracking insights in your thesis or scientific research (and how…Regardless if you’re a student, doctor or professor, every researcher values the power of data. The more data is collected, the more…4 min read·Apr 24, 2020----
Adam CellaryinUX PlanetIs your website offer clear, attractive and trustworthy?Would you be able to explain what, for instance, Slack is, in a short sentence so your colleague (or grandma) knows what it is for? Does…6 min read·Mar 25, 2020----
Adam CellaryMeasuring your Designs PerformanceThere are many tools for testing websites performance. Starting from technical performance to usability performance. Yet there’s no easy…3 min read·Nov 22, 2019----
Adam CellaryHow Can You Know If Your Billboard is “Catchy” Enough to Generate Leads in Today’s Ever-Changing…Billboards Are a $33.5 Billion a Year Industry6 min read·Aug 12, 2019----
Adam CellaryinUX PlanetHow UBER optimized their home page design for conversion — eye-tracking insightsEvery website has some purpose: advertise and introduce people to a product or service; encourage users to sign up or simply make a…7 min read·Jul 2, 2019--3--3