Imagine that you have to conduct a quantitative (N=80) eye-tracking experiment containing 20 stimuli with additional questionnaires presented after the test. There are two ways to achieve it:

The offline way


In the world of advertising, one of the most crucial indicators of advertisement success is what emotions it evokes. Of course, it’s important for an ad to be noticeable and to draw consumers’ attention, but (especially for video ads) emotions seem to be the key.


Photo by Alex Knight on Unsplash


What is eye-tracking?


Of course, your own page would almost always seem to meet these requirements FOR YOU, but would it for other visitors?

How about Slack then.


Measuring your Design Performance

Photo by Analise Benevides on Unsplash

Billboards Are a $33.5 Billion a Year Industry

Photo by Joshua Earle on Unsplash


But how a web designer can be sure, that design is catchy and clear to everyone?


What you see is important. It affects what you learn, what you do, and what you buy. You look before you click. You can never gain enough data and insights about your audience. Every interaction with your content is important, even a look. Each input matters, it could be indicative of the wider masses.

Have you ever wondered how useful it would be to see your items through the eyes of your customers?

So how can eye tracking help you when designing your content?


Adam Cellary

I love to engage in interesting and forward-looking projects. I am a mixture of scrum master interested in startups with strong technical knowledge

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