Adam Cellary – Medium

Adam Cellary

Interview with Andrew Duchowski

This time, I had the pleasure to interview Andrew Duchowski, a “godfather” of eye-tracking nowadays; thanks, Andrew!

1 min readJul 25, 2022

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Interview with Andrew Duchowski

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Adam Cellary

Attention measurement with eye-tracking & K-coefficient — explained

In the neuroscience and neuromarketing world, there was an increasing demand for measuring people’s attention level when they are being…

6 min readJun 1, 2022

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Attention measurement with eye-tracking & K-coefficient — explained

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Adam Cellary

Eye-tracking study — offline vs. online

Imagine that you have to conduct a quantitative (N=80) eye-tracking experiment containing 20 stimuli with additional questionnaires…

2 min readMar 1, 2021

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Eye-tracking study — offline vs. online

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Adam Cellary

Heineken 0.0% video campaign — a case study with Facial Coding

In the world of advertising, one of the most crucial indicators of advertisement success is what emotions it evokes. Of course, it’s…

7 min readOct 22, 2020

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Heineken 0.0% video campaign — a case study with Facial Coding

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Adam Cellary

RealEye webcam eye-tracking tool vs. AI-generated results -comparison.

There is more and more talk about replacing traditional eye-tracking by heatmaps generated by AI. In RealEye, we use the computing power…

6 min readMay 18, 2020

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RealEye webcam eye-tracking tool vs. AI-generated results -comparison.

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Adam Cellary

Why you should consider using eye-tracking insights in your thesis or scientific research (and how…

Regardless if you’re a student, doctor or professor, every researcher values the power of data. The more data is collected, the more…

4 min readApr 24, 2020

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Why you should consider using eye-tracking insights in your thesis or scientific research (and how…

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Adam Cellary
in
UX Planet

Is your website offer clear, attractive and trustworthy?

Would you be able to explain what, for instance, Slack is, in a short sentence so your colleague (or grandma) knows what it is for? Does…

6 min readMar 25, 2020

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Is your website offer clear, attractive and trustworthy?

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Adam Cellary

Measuring your Designs Performance

There are many tools for testing websites performance. Starting from technical performance to usability performance. Yet there’s no easy…

3 min readNov 22, 2019

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Measuring your Designs Performance

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Adam Cellary

How Can You Know If Your Billboard is “Catchy” Enough to Generate Leads in Today’s Ever-Changing…

Billboards Are a $33.5 Billion a Year Industry

6 min readAug 12, 2019

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How Can You Know If Your Billboard is “Catchy” Enough to Generate Leads in Today’s Ever-Changing…

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Adam Cellary
in
UX Planet

How UBER optimized their home page design for conversion — eye-tracking insights

Every website has some purpose: advertise and introduce people to a product or service; encourage users to sign up or simply make a…

7 min readJul 2, 2019

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How UBER optimized their home page design for conversion — eye-tracking insights

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Adam Cellary

Adam Cellary

I love to engage in interesting and forward-looking projects. I am a mixture of scrum master interested in startups with strong technical knowledge

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