Imagine that you have to conduct a quantitative (N=80) eye-tracking experiment containing 20 stimuli with additional questionnaires presented after the test. There are two ways to achieve it:

The offline way

In the world of advertising, one of the most crucial indicators of advertisement success is what emotions it evokes. Of course, it’s important for an ad to be noticeable and to draw consumers’ attention, but (especially for video ads) emotions seem to be the key.

The image below shows the difference in the entertainment level of two(out of 5 which we tested) Heineken advertisements. It’s clear that one of them brings more entertainment to viewers and this pretty clear that this insight can help a lot when planning a campaign.

Billboards Are a $33.5 Billion a Year Industry

Photo by Joshua Earle on Unsplash

According to Mikhael Marchenko, CEO and co-founder of StickerRide, “The Out-Of-Home (OOH) advertising market in the United States is $7.3 billion and growing.” He goes on to state…

What you see is important. It affects what you learn, what you do, and what you buy. You look before you click. You can never gain enough data and insights about your audience. Every interaction with your content is important, even a look. Each input matters, it could be indicative of the wider masses.

Have you ever wondered how useful it would be to see your items through the eyes of your customers?

This is why we created RealEye.

When you combine this data with heatmap analytics, you have some powerful technology. …

Adam Cellary

I love to engage in interesting and forward-looking projects. I am a mixture of scrum master interested in startups with strong technical knowledge

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