Adam CellaryInterview with Andrew DuchowskiThis time, I had the pleasure to interview Andrew Duchowski, a “godfather” of eye-tracking nowadays; thanks, Andrew!Jul 25, 2022Jul 25, 2022
Adam CellaryAttention measurement with eye-tracking & K-coefficient — explainedIn the neuroscience and neuromarketing world, there was an increasing demand for measuring people’s attention level when they are being…Jun 1, 2022Jun 1, 2022
Adam CellaryEye-tracking study — offline vs. onlineImagine that you have to conduct a quantitative (N=80) eye-tracking experiment containing 20 stimuli with additional questionnaires…Mar 1, 2021Mar 1, 2021
Adam CellaryHeineken 0.0% video campaign — a case study with Facial CodingIn the world of advertising, one of the most crucial indicators of advertisement success is what emotions it evokes. Of course, it’s…Oct 22, 2020Oct 22, 2020
Adam CellaryRealEye webcam eye-tracking tool vs. AI-generated results -comparison.There is more and more talk about replacing traditional eye-tracking by heatmaps generated by AI. In RealEye, we use the computing power…May 18, 2020May 18, 2020
Adam CellaryWhy you should consider using eye-tracking insights in your thesis or scientific research (and how…Regardless if you’re a student, doctor or professor, every researcher values the power of data. The more data is collected, the more…Apr 24, 2020Apr 24, 2020
Adam CellaryinUX PlanetIs your website offer clear, attractive and trustworthy?Would you be able to explain what, for instance, Slack is, in a short sentence so your colleague (or grandma) knows what it is for? Does…Mar 25, 2020Mar 25, 2020
Adam CellaryMeasuring your Designs PerformanceThere are many tools for testing websites performance. Starting from technical performance to usability performance. Yet there’s no easy…Nov 22, 2019Nov 22, 2019
Adam CellaryHow Can You Know If Your Billboard is “Catchy” Enough to Generate Leads in Today’s Ever-Changing…Billboards Are a $33.5 Billion a Year IndustryAug 12, 2019Aug 12, 2019
Adam CellaryinUX PlanetHow UBER optimized their home page design for conversion — eye-tracking insightsEvery website has some purpose: advertise and introduce people to a product or service; encourage users to sign up or simply make a…Jul 2, 20193Jul 2, 20193