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Adam Cellary

Interview with Andrew Duchowski

This time, I had the pleasure to interview Andrew Duchowski, a “godfather” of eye-tracking nowadays; thanks, Andrew!

Jul 25, 2022

Interview with Andrew Duchowski

Jul 25, 2022

Attention measurement with eye-tracking & K-coefficient — explained

In the neuroscience and neuromarketing world, there was an increasing demand for measuring people’s attention level when they are being…

Jun 1, 2022

Attention measurement with eye-tracking & K-coefficient — explained

Jun 1, 2022

Eye-tracking study — offline vs. online

Imagine that you have to conduct a quantitative (N=80) eye-tracking experiment containing 20 stimuli with additional questionnaires…

Mar 1, 2021

Eye-tracking study — offline vs. online

Mar 1, 2021

Heineken 0.0% video campaign — a case study with Facial Coding

In the world of advertising, one of the most crucial indicators of advertisement success is what emotions it evokes. Of course, it’s…

Oct 22, 2020

Heineken 0.0% video campaign — a case study with Facial Coding

Oct 22, 2020

RealEye webcam eye-tracking tool vs. AI-generated results -comparison.

There is more and more talk about replacing traditional eye-tracking by heatmaps generated by AI. In RealEye, we use the computing power…

May 18, 2020

RealEye webcam eye-tracking tool vs. AI-generated results -comparison.

May 18, 2020

Why you should consider using eye-tracking insights in your thesis or scientific research (and how…

Regardless if you’re a student, doctor or professor, every researcher values the power of data. The more data is collected, the more…

Apr 24, 2020

Why you should consider using eye-tracking insights in your thesis or scientific research (and how…

Apr 24, 2020

Published in
UX Planet

Is your website offer clear, attractive and trustworthy?

Would you be able to explain what, for instance, Slack is, in a short sentence so your colleague (or grandma) knows what it is for? Does…

Mar 25, 2020

Is your website offer clear, attractive and trustworthy?

Mar 25, 2020

Measuring your Designs Performance

There are many tools for testing websites performance. Starting from technical performance to usability performance. Yet there’s no easy…

Nov 22, 2019

Measuring your Designs Performance

Nov 22, 2019

How Can You Know If Your Billboard is “Catchy” Enough to Generate Leads in Today’s Ever-Changing…

Billboards Are a $33.5 Billion a Year Industry

Aug 12, 2019

How Can You Know If Your Billboard is “Catchy” Enough to Generate Leads in Today’s Ever-Changing…

Aug 12, 2019

Published in
UX Planet

How UBER optimized their home page design for conversion — eye-tracking insights

Every website has some purpose: advertise and introduce people to a product or service; encourage users to sign up or simply make a…

Jul 2, 2019

How UBER optimized their home page design for conversion — eye-tracking insights

Jul 2, 2019

Adam Cellary

Adam Cellary

I love to engage in interesting and forward-looking projects. I am a mixture of scrum master interested in startups with strong technical knowledge

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